About Internalyze

Internalyze helps small and mid-sized B2B companies turn pricing and analytics into real profit

By giving employees—who know their business best—the tools, training, and processes they need, our clients often realize 5 to 10 percent or more in sustained profit growth.

Data and algorithms need skilled employees and practical tools to deliver the best results

For small and mid-size industrial and distribution businesses, pricing and analytics are powerful but often underused profit drivers. Internalyze helps you unlock this potential through a proven approach that consistently delivers 5 to 10 percent or more in sustained profit growth.

We partner with your company—whether you're just starting out or refining advanced practices—to build lasting capabilities that turn your data into results. Through diagnostic assessments, process design, training, and hands-on implementation, we set your pricing initiatives up for long-term success.

Because your employees know the full context of your business, we put them at the center of every engagement. We equip your team with proven strategies, practical tools and documentation they can own and apply with confidence. Our workshops build alignment across your organization, empowering employees to make smarter pricing decisions while strengthening customer relationships.

The result is lasting improvements and an empowered team that keeps delivering bottom-line impact long after our work is done— embedding pricing and analytics as a core profit-generating capability within your business.

Chris Jellen, Founder

I've spent over 20 years leveraging strategy, technology and people to drive profits and implement sustainable change, in both industry and consulting. I've led dozens of transformational pricing and profit improvement projects across industries, delivering over $100 million in bottom-line impact for clients.

My workplace passion is developing high-performing teams and equipping them with the tools, knowledge and mindset to make smarter, data-driven decisions. To date I've trained over 250 analytical management consultants and pricing professionals, creating "value superstars" ready to deliver meaningful profit impact in any business situation.

Guiding Principles

Team-Centric Approach

Your employees have the full context of your business and belong at the center of every engagement. Close collaboration leverages their knowledge to deliver better results.

Build, Systematize and Refine

As new capabilities are built, we help structure them for repeatability and scale, laying the foundations for ongoing improvement independent of any one individual.

Full Knowledge Transfer

You keep every model, tool and framework, along with the training and documentation needed to use them effectively. Our goal is to build capabilities, not dependencies.

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